BigCat Research

Financial Services and Fintech

In financial services, choice is shaped by trust, as well as how understandable, comparable and manageable the product appears.

BigCat analyzes the product, message and digital journey together; It shows which narrative creates indecision, which step increases the risk of abandonment, and how financial behavior can be strengthened.

Trust, product understandability, behavior and impact research for financial services, fintech, financial literacy and digital products.

Trust and choice

financial behavior

Product understandability

digital journey