BigCat Research

Food, Quick Service and Franchise Structures

In quick service and franchise structures, the brand experience is tested again at each location; speed, hygiene, product availability, employee contact, price perception and problem solving work together.

BigCat reads the difference between the center promise and the location experience through customer, employee and field standards; It clarifies which deviation weakens repeat preference and which location should be the initial management focus.

Customer experience, service standard, price perception, location and brand research for food, quick service, restaurant and franchise networks.

Franchise experience

customer journey

Service standard

Price and offer perception