BigCat Research

Retail, Merchandising and Dealer Networks

Growth in retail is not explained by sales volume alone; Shelf, stock, staff, price, store standard, brand perception and repeat preference are parts of the same experience chain.

BigCat evaluates store and dealer networks together with customer perception, employee contact and competitive dynamics; It shows where the standard will be strengthened, where the offer will be simplified and which location should come into management focus.

Brand perception, service quality, price, offer and customer journey research for retail, merchandising, dealer and distributor networks.

Dealer service quality

Brand health

Price and offer analysis

customer journey