BigCat Research

Brand Health Research

Brand health research; It measures the brand's awareness, meaning, trust, reason for preference, loyalty and recommendation power together. The study asks, “Is the brand known?” "Why is the brand chosen, why is it left out?" It leads to the question.

In which audience does the brand come to mind, in which audience does it gain trust, and at what point does it lose its preference to competitors?

We read awareness, meaning, trust, preference, loyalty and recommendation indicators in a single brand decision chain.

We distinguish between the consumer's need for entry into the category, the logic of choice, the price-value evaluation, and the evidence he or she seeks to be convinced.

We show what the communication investment changes by measuring the consistency between the campaign, product promise, service experience and brand language.

By interpreting quantitative measurement together with open-ended response, segment breakdown and competitor comparison, we produce brand actions that management can use.