BigCat Research

Competitor Analysis

Competitor analysis includes competitors not only as a list of names; It compares promises with price and package structures, target audiences, channel preferences, customer comments and evidence of trust.

In what area can the brand or offer truly differentiate itself from competitors and with what evidence can this differentiation be justified?

We evaluate open source, secondary data, industry reports, public data and digital traces along with source reliability.

We compare competitors' offers, prices, channels, content, customer reviews and visibility levels for the decision maker.

We distinguish opportunity and risk by reading category trends together with demand, target audience, regulation and purchasing conditions.

If field research is required, we establish more clearly the hypothesis, the target audience and the decision questions that need to be measured.