BigCat Research

Consumer Insight Research

Consumer insight research explains what need the target audience has entered the category, how they compare options, and what evidence they expect in their purchasing decision. Thus insight; It is directly linked to the product, price, channel and communication decision.

What does the consumer want to solve, what offer does he find convincing, and what evidence accelerates the purchase decision?

We read awareness, meaning, trust, preference, loyalty and recommendation indicators in a single brand decision chain.

We distinguish between the consumer's need for entry into the category, the logic of choice, the price-value evaluation, and the evidence he or she seeks to be convinced.

We show what the communication investment changes by measuring the consistency between the campaign, product promise, service experience and brand language.

By interpreting quantitative measurement together with open-ended response, segment breakdown and competitor comparison, we produce brand actions that management can use.