BigCat Research

Desk Research

Desk research; It produces fast but sourced market information from open sources, industry reports, public data, web traces, price lists, reviews and secondary sources.

What market information can be reliably learned before going into the field, and what assumption must be tested in the field?

We evaluate open source, secondary data, industry reports, public data and digital traces along with source reliability.

We compare competitors' offers, prices, channels, content, customer reviews and visibility levels for the decision maker.

We distinguish opportunity and risk by reading category trends together with demand, target audience, regulation and purchasing conditions.

If field research is required, we establish more clearly the hypothesis, the target audience and the decision questions that need to be measured.