BigCat Research

Employee Brand Ambassadorship and WOM

Employee brand ambassadorship research measures how much employees embrace the brand internally, how confidently they communicate it to the outside, and whether the brand promise is reciprocated within the organization.

Do employees validate the brand promise from within, and which teams become the brand's strongest advocates or quietest critics?

We measure employee experience through expectation-perception gap, commitment, belonging, recommendation, fairness, development and manager contact.

We evaluate white collar, blue collar, field, shift, location, department and seniority breakdowns as separate decision layers.

We read corporate culture not from stated values, but from the daily experience of behavior, communication, discretion, decision-making and trust.

By analyzing open-ended employee language, we make visible the real management issues behind the scores.