BigCat Research

Market and Desk Research

Market and desk research; It connects market size, competition, price, channel, regulation, demand indicators and open source data into a single growth decision.

Where is the real opportunity in this market, what segment and offering makes economic sense, what risk could change the investment decision?

Market research often starts with the right question, not a survey. When existing resources, competitor moves, price structures, category language and target audience traces come together, the first clarity for the decision occurs.

BigCat turns this reading into a fast but resourceful research discipline. The result is “is there a market?” rather than “which opportunity is real, which risk should be managed, which assumption should be tested in the field?” answers your questions.

We evaluate open source, secondary data, industry reports, public data and digital traces along with source reliability.

We compare competitors' offers, prices, channels, content, customer reviews and visibility levels for the decision maker.

We distinguish opportunity and risk by reading category trends together with demand, target audience, regulation and purchasing conditions.

If field research is required, we establish more clearly the hypothesis, the target audience and the decision questions that need to be measured.