BigCat Research

Price and Offer Analysis

Price and offer analysis; Beyond numerical comparison, it evaluates the price in terms of benefit, package structure, target audience expectation, competitor positioning and value perception.

On what value grounds does the price become acceptable and is the offer structure compatible with the decision logic of the target audience?

We evaluate open source, secondary data, industry reports, public data and digital traces along with source reliability.

We compare competitors' offers, prices, channels, content, customer reviews and visibility levels for the decision maker.

We distinguish opportunity and risk by reading category trends together with demand, target audience, regulation and purchasing conditions.

If field research is required, we establish more clearly the hypothesis, the target audience and the decision questions that need to be measured.