BigCat Research

Our research expertise produces measurable outcomes.

We do not treat brand, market, employee experience, operational and social impact work as separate service labels.

We frame them as research areas that produce measurable outcomes and actionable insight.

• Brand and Consumer Insights: Not only whether the brand is recognized or not; We measure with what meaning it is remembered by the target audience, with what evidence it gives confidence, and under what conditions it turns into a preference.
• Brand Health Research: Brand health research; It measures the brand's awareness, meaning, trust, reason for preference, loyalty and recommendation power together. The study asks, “Is the brand known?” "Why is the brand chosen, why is it left out?" It leads to the question.
• Consumer Insight Research: Consumer insight research explains what need the target audience has entered the category, how they compare options, and what evidence they expect in their purchasing decision. Thus insight; It is directly linked to the product, price, channel and communication decision.
• Campaign Impact Measurement: Campaign impact measurement goes beyond reach and recall; It shows whether the message was understood correctly, how it affects brand trust and preference intention, and what needs to change for the next campaign.
• Brand Trust and Perceived Quality: Brand trust and perceived quality study analyzes why the target audience trusts the brand, with what experience and evidence it establishes quality, and with what benefit it justifies the price.
• Market and Desk Research: Market and desk research; It connects market size, competition, price, channel, regulation, demand indicators and open source data into a single growth decision.
• Market Research: Market research; It proves the growth decision by evaluating market size, demand dynamics, target segment, competitive conditions, channel structure and price reality together.
• Desk Research: Desk research; It produces fast but sourced market information from open sources, industry reports, public data, web traces, price lists, reviews and secondary sources.
• Competitor Analysis: Competitor analysis includes competitors not only as a list of names; It compares promises with price and package structures, target audiences, channel preferences, customer comments and evidence of trust.
• Digital Competitor Visibility: A digital competitor visibility study examines competitors' web, search, content, social media, comment and advertising footprints. The study shows who says what in digital, with what evidence they establish trust, and which content gaps create opportunities.
• Price and Offer Analysis: Price and offer analysis; Beyond numerical comparison, it evaluates the price in terms of benefit, package structure, target audience expectation, competitor positioning and value perception.
• Employee and Corporate Culture Research: Employee and corporate culture research goes beyond the satisfaction score; It transforms commitment, trust, perception of justice, leadership behavior, internal communication and daily working experience into management decisions.
• Employee Experience Survey: Employee experience research measures the areas in which the employee comes into contact with the organization, such as recruitment, manager relationship, workload, development, appreciation, communication and work environment.
• Corporate Culture Research: Corporate culture research shows how values are reflected in daily behavior, leadership contact, decision-making style, communication tone, and the experience of trust.
• Blue Collar Experience Research: Blue collar experience research; It measures site-specific experience areas such as shift, safety, physical conditions, equipment, supervisor contact, rest area, and belonging.
• Employer-Employee Perception Difference: Employer-employee perception gap research compares how the same issue is understood on the management and employee sides. This makes blind spots visible in communication, training, security, accountability or change programs.
• Employee Brand Ambassadorship and WOM: Employee brand ambassadorship research measures how much employees embrace the brand internally, how confidently they communicate it to the outside, and whether the brand promise is reciprocated within the organization.
• Operational Experience and Service Quality: Operational experience and service quality research; It analyzes field reality, customer journey, employee voice, service standard and touchpoint performance together.
• Field Observation Research: Field observation research transforms behavior, process, physical environment, orientation, waiting, communication and problem-solving moments that do not appear in reports into structured data.
• Dealer Service Quality: Dealer service quality study measures whether the brand promise is lived to the same standard across the dealer, branch, location or distributor network.
• Customer Journey and Touchpoint Analysis: Customer journey and touchpoint analysis maps the experience from initial need to research, from first contact to use, from issue to repeat preference and recommendation.
• Service Quality Diagnostics: Service quality diagnostics diagnoses where the service is strengthened and weakened in the dimensions of process, employee behavior, communication, physical environment, speed, trust and meeting expectations.
• Social Impact, CSR and Value Measurement: In social impact, CSR and value measurement studies, we read projects beyond activity counts; we connect need, implementation, result, change, supporting data and stakeholder value in one impact chain.
• Social Impact Analysis: Social impact analysis measures the change in knowledge, attitude, behavior, capacity, income, self-confidence, access or quality of life that a program creates in the target audience.
• Impact Assessment Report: The impact evaluation report is an evaluation study that links initial, mid-term, final or long-term measurements to program decisions.
• SROI Measurement: SROI measurement produces a social return rate by modeling the value created by social investment through stakeholders, outputs, results, financial provisions and assumptions.
• Preparing a CSR Report: CSR report preparation work removes corporate social responsibility projects from the activity narrative and structures them around need, purpose, target audience, result, change and supporting data.
• Grant Program Evaluation: The grant program evaluation study measures whether the grant support creates capacity, sales, income, employment, digitalization, production, market access or behavioral change in the beneficiary.
• Needs Analysis: A needs analysis identifies the target group's actual needs, motivations, daily challenges, and support priorities before the program or intervention begins.