BigCat Research

Money-Managing Farmers 2026 Impact Monitoring

Money-Managing Farmers continues in 2026 with the same purpose and vision through the collaboration of FODER, Socotab Yaprak Tütün A.Ş. and Imperial Brands PLC. BigCat Research continues to monitor learning, awareness and behavior change areas created by the program among its target audience.

Client / partners: FODER, Socotab Yaprak Tütün A.Ş., Imperial Brands PLC

Year: 2026

Project type: Financial Literacy Impact Monitoring

Status: Ongoing

Project impact: 2026 monitoring of learning, awareness and behavior change impact in financial literacy.

Background from public sources

Scale of the previous cycle

According to FODER's 2025 impact evaluation report, training took place in March-April 2025 in İzmir, Balıkesir, Manisa, Uşak, Denizli and Aydın, across 22 districts and villages, and reached 1,188 farmers, up from 348 participants in 2024. 84% of participants were aged 45 or over, and the share of women rose from 16% in 2024 to 27% in 2025.[1]

What was measured and found

The 2025 evaluation used a pre-test/post-test design with six core financial knowledge questions adapted from the OECD/INFE scale, and 483 participants were included in the analysis. Average financial competency rose by 9%. The largest gains were in separating farm and household budgets (18%), knowledge of protection against inflation (15%) and knowledge of investment products (13%). Compound interest was reported as a weak area. The report's interactive dashboard was prepared by BigCat Research.[1][2]

The 2026 cycle

The 2025 report recommends extending the model, applied in the Aegean region, to tobacco producers in other regions such as the Black Sea and Eastern Anatolia from 2026. No public source has yet published provinces, participant numbers or a schedule for the 2026 cycle.[1]

Sources

  1. FODER, Parasını Yöneten Çiftçiler 2025 Etki Değerlendirme Raporu (interaktif rapor), 2025. Accessed 2026-10-15
  2. FODER, Parasını Yöneten Çiftçiler 2025 Etki Değerlendirme Raporu Yayınlandı, 2025-12-05. Accessed 2026-10-15