BigCat Research

Starbucks Community Store: Strategic Social Impact Architecture

We measured the social return and sustainability performance of Starbucks' first "Community Store" model in Turkey. We reported the project's multiplier effect on youth employment, creativity, and local development with scientific datasets.

Client / partners: Starbucks Turkey, TOG Foundation

Year: 2025

Project type: Social Impact Analysis

Status: Completed

Project impact: Youth-oriented local development and corporate reputation multiplier analysis.

Background from public sources

Funding and targets

The programme is funded by a grant of about USD 135,000 from The Starbucks Foundation's Global Community Impact Grant fund, which supports TOG's work at the store. According to the launch coverage, the space was to offer training on personal development, skills, career planning and entry into working life over one year, with a target of 1,000 young people and children taking part in these trainings and creativity workshops.[1][4]

Participation in the first months

The first session at Ortak Alan took place on 23 November 2024 with 15 young people. TOG reports that nearly 100 young people attended the five training sessions held in November and December, and that 205 young people used the space in December.[1][2]

Training topics

TOG's "Starbucks Community Store Trainings" page lists workshops held between February and August 2025, including career planning and mentoring, CV preparation and interview simulation, emotional resilience, intercultural learning, dating violence awareness, sustainability-focused leadership, screenwriting and improvisation.[3]

Sources

  1. Ekonomist, Starbucks Ortak Alan kapılarını gençlere açtı, 2024-11-27. Accessed 2026-10-15
  2. Toplum Gönüllüleri Vakfı (TOG), Türkiye's First Community Store Opened in Collaboration with Starbucks and TOG. Accessed 2026-10-15
  3. Toplum Gönüllüleri Vakfı (TOG), Starbucks Community Store Trainings. Accessed 2026-10-15
  4. 365retail, Starbucks Expands Community Stores Programme with New Location in Ümraniye Yamanevler, Türkiye, 2025-01-02. Accessed 2026-10-15