BigCat Research

Internet Makes Life Easier for Women with Goals Project Impact Analysis

We measured and evaluated how digital information and communication technology trainings affected women participants' economic participation.

Client / partners: Habitat Association, TOBB, Turk Telekom

Year: 2021

Project type: Social Impact Analysis

Status: Completed

Project impact: Digital capabilities, economic participation, communication technologies, women, and digital impact analysis.

Background from public sources

Programme and partners

The Hedefi Olan Kadına İnternetle Hayat Kolay (Internet Makes Life Easier for Women with Goals) project was run as a partnership of the Union of Chambers and Commodity Exchanges of Türkiye (TOBB), the United Nations Development Programme (UNDP), Habitat Association (Habitat Derneği) and Türk Telekom. UNDP describes its aim as building women's knowledge of information and communication technologies, e-services and e-commerce, and encouraging their participation in the economy.[2][3]

Timeframe and reach

According to Habitat Association, the programme gave internet literacy training to about 50,000 people between 2014 and 2019 under the name "İnternetle Hayat Kolay". From 2019 to 2021 it continued as "Hedefi Olan Kadına İnternetle Hayat Kolay" and reached about 5,000 women through digital marketing training. It later continued as "Dijitalde Hayat Kolay". A July 2020 news report states that the project aimed to reach 5,000 women with entrepreneurial potential and that 2,993 people had received digital marketing training since the start of 2020, including 1,637 in April.[1][4]

Impact analysis

BigCat Research's 2021 study measured and assessed how training in digital information and communication technologies affected participants' participation in the economy. No published findings from the impact analysis were found in public sources.[5]

Sources

  1. Habitat Derneği, Dijitalde Hayat Kolay Projesi ve KEDV İş Birliği ile Kadınlar Dijital Okuryazarlık ve Dijital Pazarlama Eğitimlerinde Buluştu!, 2022-10-31. Accessed 2026-10-15
  2. UNDP Türkiye, Dijital pazarlamayı öğrenerek güçlenen kadınlar, 2020-06-25. Accessed 2026-10-15
  3. UNDP Türkiye, Yılbaşında sevdiklerinize üreterek güçlenen kadınların el emeğini hediye edin!, 2020. Accessed 2026-10-15
  4. Türkiye Gazetesi, Kadın girişimciler Türk Telekom ile dijitalleşiyor, 2020-07-04. Accessed 2026-10-15
  5. BigCat Research, Hedefi Olan Kadına İnternetle Hayat Kolay Projesi Etki Analizi (proje kaydı). Accessed 2026-10-15