BigCat Research

Vodafone Foundation - Green Planet Project 2023

We conducted a social impact analysis for a project designed to create public awareness around environmental responsibility and sustainability.

Client / partners: Vodafone Foundation

Year: 2023

Project type: Social Impact Analysis

Status: Completed

Project impact: Measurement of environmental behavior change and broader social impact.

Background from public sources

Programme and partners

The Green Planet (Yeşil Gezegen) Project is run by Habitat Association (Habitat Derneği), the Vodafone Türkiye Foundation and Vodafone Türkiye. The programme is open to primary and middle school students aged 7 to 14. Its aim is to build environmental and disaster awareness in this age group.[1][2]

GreenFest and return on investment

The Yeşil Gezegen GreenFest was held at the Istanbul Planning Agency's Florya Campus, and about 600 children attended. The festival programme included a short film competition themed "Protect the Planet" and workshops such as recycled paper and seed ball making. The reports say each 1 lira invested produced 5.6 lira of value; they give no detail on the calculation method.[2][3]

Sources

  1. Türkiye Eğitim Kampüsü (bilimsenligi.com), 7-14 Yaş Arasındaki Çocuklara Yeşil Gezegen Eğitimi. Accessed 2026-10-15
  2. Yeni Birlik Gazetesi, "Yeşil Gezegen Greenfest" etkinliği yaklaşık 600 çocuğun katılımıyla gerçekleşti, 2024-10-08. Accessed 2026-10-15
  3. Yeni Birlik Gazetesi, Yeşil Gezegen GreenFest'e büyük ilgi, 2024-10-14. Accessed 2026-10-15